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How to optimize your Facebook business page

How to optimize your Facebook business page

How to optimize your Facebook business page

CWC - Custom web design - Brisbane | | 2017-02-17

Facebook page optimization Tips

When setting up your Facebook business page, or even if you have had your Facebook business page up for a while, here are some great ways to optimize your page for responsiveness, viewer experience and getting your page more easily found on search results and social media.

Using these methods will allow your page to organically reach further and increase your Facebook page and post getting likes and shares.  It does take time, so don't expect immediate results but it will in the long term get your Facebook business page the edge.

The settings tab can be found in the upper right-hand corner of your Facebook page.

Update Your Facebook Template to best suit your business description.

Updating your Facebook business page template allows your business page to best suit your client's needs and expectations.  It allows you to give them the best user experience, which in turn can increase interaction with your Facebook business page.
Choices include Business, Services, Shopping, Venues, Politicians, Restaurants and Cafés, and the Standard template. 

Instructions: Settings, Edit Page, Edit Template. Make your choice and save.
(You can also edit various other page settings here as well such as what tabs you have shown up on the left-hand side of your Facebook page. Updating the content of the tabs is done on the main screen of your page. For example, you could click on the Services tab and add the various services that your company offers.)

Verify your page in order to show up higher in search results.

Verifying your page will ensure that it is found in Facebook search results and will also boost your pages ranking accordingly.  Pages that are verified also give the user a sense of trust that your business is legit.

Instructions: Settings, General, Page Verification. Then follow the prompt.

Similar Page Suggestions

This feature allows FB to suggest your page to people organically. This is also reached in settings.  When people suggest your page to other people this increases your organic reach, when a person either likes your business or has used your business they can recommend your business to other people.

Instructions: Settings, General, Similar Page Recommendations.

Take advantage of Response Assistant

Enable this feature and you'll be able to automatically respond to people with a customized message.  You can even add their name to the message as well.

Instructions: Settings, Messaging.

Create a keyword rich about us and story section

When editing or creating your About Us and Our Story sections, make sure you add keywords.  Keywords are what Facebook uses to allow your page to be found in searches on its own platform and Google and Bing.  For instance, if you own a shoe store add keywords like shoes, high heel shoes, online shoe store etc.

You can edit all your info by clicking on the about tab on the left-hand side of your page while you are logged in to Facebook. The best way to market your Facebook page is to get a decent fan base.  Getting people to like your page is essential and getting people to like your post is even better.  When somebody likes your post all their friends on the timeline see it, and this increases your reach organically.

There are numerous ways to getting Facebook likes.  I have a blog on how to get Facebook likes for free, but there is always paid Facebook Advertising.  You will find a link down the bottom left-hand side of your page called "Promote" for paid advertising.

Starting a business is a slow process, but building a Facebook business page is essential, and building up a fan base through likes and shares is essential.   Make sure you get a website created by a professional web designer as soon as possible, as a website is much like a Facebook business page, it takes time for it to build your online search presence.  By the time you've built your Facebook Page up, your website will also be built up.  Facebook is great for beginning companies, it's a good start, but having a website also improves your business when its time to expand onto Google and Bing.

Other great tips can be found on these blogs.

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Get your website or business on Google and Bing Business
Want extra exposure? Google or Bing business is free, and it's one of the first steps you should take to getting your business online. Millions of people search Google and Bing everyday. It also adds your business to Google maps. How many times have you used Google maps and local businesses have showed up? Get your customers to review your business on your Google business page and it will increase your exposure.

Go to Google Business
Go to Bing Business

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Need some great advertising platforms, these free business listings will help drive traffic to your business and your website. They are established and reputable advertising business's and will enhance your business's online growth.

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Blogs are a great way to write about your passions, they engage your viewers and also help drive customers to your website.

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Got something to sell? Join one of the biggest marketing communities with your own e-commerce website.
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