With today's ever-evolving technology and its advancements, it's becoming increasingly important to get your business online.
Everybody uses Google or Bing at some point to search for products and services online. Facebook and other social media platforms are a great way to start a business, but what do you do next when you want to expand. They can only take your business so far. You ask yourself questions like: How do I expand my business online?
How do I make a website?
I need an affordable web design business that won't break the bank.
How do I get my business on Google?
How much does it cost to build a website?
And once you have found a good web developer to build your website how do I get it found on Google and Bing?
The answer is blogging
Google loves websites that are constantly changing, in fact, it rewards you with increasing your rankings.
Blogging gives you an opportunity to add keywords, you can read more about keywords on my other blog
Websites that just sit there and don't change usually have poor rankings.
One of the best ways to increase brand awareness, while at the same time providing useful information to your users is blogging.
Blogging is an inexpensive way to drive traffic to their website and attract more customers.
According to a recent marketing analysis
53% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2017)
1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot, 2016) Compounding blog posts makeup 10% of all blog posts and generate 38% of overall traffic. (HubSpot, 2016)
Over its lifetime, one compounding blog post creates as much traffic as six decaying posts. (HubSpot, 2016) Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot, 2015)
B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. (HubSpot, 2015)
B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month. (HubSpot, 2015) Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. (HubSpot, 2015) 75% of HubSpot's blog views and 90% of blog leads come from old posts. (HubSpot, 2014) Some 15% of internet users read or comment on discussion forums such as Reddit, Digg, or Slashdot, while 10% use the blogging website Tumblr. (Pew Research Center, 2015) 43% of people admit to skimming blog posts. (HubSpot, 2016) Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
As you can see from the statistics, blogging increases your reach on Google and Bing and increases your marketing share, your website views and much more.
Here are 5 reasons why you should have a blog on your website:
A high boost to search engine rankings
Search engines are information gatherers, they send out what they call search bots that constantly gather information about websites, information such as what the website is about, what it sells, its location, etc. Search engines love fresh, relevant content, If a person goes to your website and only stays on your website for a minute then leaves, it tells Google that your website isn't relevant to what they searched for and can penalize you for it. So you write about content that is relevant to your business. You keep the user engaged for as long as possible and the more pages you have the better. Having a blog gives you the opportunity to do all of these things as well as add keywords. Google will reward you by bringing your website up for more searches. Adding your location is great too. For my business, I would add locations such as Caboolture, Bribie Island, Morayfield, Pine Rivers, Deception Bay, Kingaroy, Sunshine Coast, Brisbane etc. to my blog posts.
Develop and strengthen relationships with new and existing customers
It helps to attract customer engagement, it gives you the opportunity to connect with your customers, blogging builds trust, lets the customer know that you are an expert in your field and that if they hire you they will get the best possible end product for their money. Posting on a regular basis can make you the "go to" person when people are looking for your particular service.
When they respond to your posts you can give your customers feedback and interact with them, forming a relationship.
Blogging to be an industry leader
Posting regular, relevant and professional advice in your Niche builds trust, and customers will start to realize that you are an expert at what you do. This will increase leads and referrals and potentially kickstart your business.
Blogging helps you to incorporate a personal side of your business. It will give your viewers an understanding of the identity of your business, its ethics, and its character and personality.
One of the most exciting benefits of blogging is the opportunity it gives for others to share your content, by links, sharing it to social media, and so and so on.
Having a blog as a digital marketing strategy is a definite must and should be considered in any marketing strategy.