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17 Things that may be driving customers from your website

17 Things that may be driving customers from your website

17 Things that may be driving customers from your website

CWC - Custom web design - Brisbane | | 2017-12-18

So your website is up and running, you're happy with the design, all your links are working, load times are great. So why is it that your visitors are running away in droves?

The answer may lie in these few mistakes, regularly made by web designers and people who design their own websites.

1. Auto-playing music or videos.

People don't want autoplay functionality. They want to be in control of what they experience. Also, this can lead to slow page load, as not all people have fast Internet speeds.

2. Pop-Ups.

Those annoying ads that pop up, just when you're in the middle of reading an interesting article, or you're browsing a product, and it will only close when you have either entered your email or you manage to find the really small close button

3. Complicated navigation.

Simple web design is best. Less is more.

When designing your website, write down on a piece of paper, what you main headings are going to be. Use diagrams as well. Then try to minimize the number of headings and subheadings as much as you can.

4. Your website is not mobile responsive.

Mobile responsive web design is one of the key factors in creating a website that attracts customers and viewers.

Research indicates the nearly 60% of users browse the Internet on-line.

If your website is not mobile responsive you could be missing out on potential revenue and viewers.

Not to mention your businesses first impressions and reputation. A professional website designed for users will make them happy and a happy viewer/customer is great for a businesses impression.

5. Old Content.

Videos, images, text, all of it is content. Outdated content is one of the biggest deterrents for website viewers.

Make sure your prices, demos, videos, and written content is up to date and is correctly written for SEO ( Search engine optimization). 

You can have old content such as blogs and other written content, but make sure that it is relevant to today's trends or standards.

6. Slow loading speeds.

A slow loading website is both annoying and unprofessional. Slow loading websites can lead to user frustration and dissatisfaction.

How many times have you been to a website that takes ages to load and then go to another website out of frustration? A good load time is about 1.5 - 2.5 seconds on a fast Internet connection. The quicker the better.

If you have a lot of images you can use an image compression utility known as TinyJPG, it compresses your images to a smaller size.

7. No Social Media links.

People like to know more about your company.

They like to know that they can trust you and your company. Also, social media users account for 20% of all online leads and viewers to a website.

8. Bad web design.

There is nothing worse than a boring, unprofessional website.

A clean cut, good looking website is best. Good web design is having a website that looks great but doesn't bounce around too much.

You could have a few fancy features to your website, but don't overdo it.

Less is sometimes more.

Your text content should be split up between images, and videos, and the more text content you have the better. Google ranks websites higher, the longer you keep a user engaged.

9. Ensure that you are providing the service, subject or product for what they searched for.

Google has a very intelligent algorithm and can tell if you are enticing people to your website through search engines, but not keeping the subject of your page on what they searched for and can lower your search rankings

10.  Too much information on one page

Overwhelming your potential customers and viewers with too much-written content is a big fail when it comes to website design.

But not having enough is also a trait of bad website design.

Depending on the page you are writing content on depends on how much information you should have.

If you have a blog, then the more content the better, at least 500 words for each blog post should be sufficient.  Try splitting up the content with images or videos.

This helps to alleviate eye strain and minimize readers getting bored and moving on to another website.

If you are writing content on an About Us page or a Services page then keep the written content to about 3 decent paragraphs.

11. Make sure you have a website designed for customer conversion and not so it looks cool

Trying to find the right mix of design that helps convert and also looks good can be a struggle.

There is no point to having a website if it doesn't convert.  So you have to find a medium where your website looks good but also has all the functionality of user interaction, such as CTA's (Call to action Buttons and links), online contact forms, social media buttons and contact information clearly displayed.

An easy to navigate, professional, clear-cut design is the ongoing website design trend these days, with information that is clearly organized with headings and subheadings, bullet points and numbering is a must.

12. Consistency

A consistent well design website is not only appealing but also easy to navigate.  

A visitor the comes to your website finds that a uniform website is well organized and this can give them a good first impression.

Look at your headings and navigation on each page.  The navigation should have no more than 5 main headings or pages (you can place subheadings or links under each main heading) for small businesses and no more than 10 for larger businesses.

The headings on each page should all be visually the same, apart from the text of course, but if you have an image slider on the home page, try to add have an image heading on each of your pages.

The footer should also be consistent across your entire website, with navigation to the main pages in your website, contact information, and social media links.

So the header and the footer should remain consistent, its the main content, or the content in the middle that can vary.

Ask yourself these questions to find out whether your website is consistent:

Are all the links on my website the same color?

Are all the buttons the same format or color?

Are all the main navigation links the same on each page?

Is the footer the same on every page?

Is the main font color the same everywhere?  (If your font color does vary you should have no more than 3 color variations, and it should be easily readable, meaning having a high contrast of the font compared to the background color.  Black and white is the most widely used color combination when it comes to background and text color, as this can also be read by color blind people and people with reading difficulties.)

Are all the headings and subheadings consistent?

13.  Lack of trust.

When visitors come to your website, they want to know that your business is reputable and legitimate.

Have you ever come across a website and it has no Terms of service, Privacy Policy, Returns and cancellations, Shipping information, About Us pages, or company information like ABN's (Australian Business Number) or Business registration numbers?  

Doesn't that feel like as if they are a dodgy business, and most likely you won't pay for there product or service online?

Make sure when you get your website designed by a web designer that they have these pages included as standard in their web design packages.

14.  Photography and images

It can be very tempting to buy stock images from an online photography website, but these can actually deter some viewers, especially if they have seen these images on other websites.

They can make your website look unoriginal and boring, so taking your own images is a plus.

Images taken on a mobile phone are of high quality, make sure that they are not blurry and capture what you want the image to put across to the viewer.  After all, a picture can mean a thousand words.

Pixelated or low-resolution images are unsightly and unprofessional.

If you have large images that are of a large size then use paint to make them smaller and also use an image compressor that will compress your images without losing quality.

15. Content Writing

When you write content, whether it's on your blog or your About Us page or Services page make sure you have a mix of what your company does and also what you can offer the client or reader.

Just writing about what your company does might give the impression that you are mainly concerned with your company and not with what your customer wants.

Visitors want to know whats in it for them.

They don't want to hear about all about self-praise, telling them how good your business is great, but also back it up with testimonials, case studies about a project where you helped your client meets their goals, and other fact-based content.

Explain how you had a client with a problem and how you help solve their problem and how you went the extra mile to make them into a happy customer, not just a satisfied customer.

16. Customer Interaction

Having no CTA's or online contact forms is one of the biggest mistakes in website design you can make.

If a customer doesn't see a CTA or a button with "Buy Now" or "Contact Us" then how do they interact with your website?  They read your companies information, then nothing!

These CTS's help to guide the user in making a decision and an online form is an easy way to gather emails and potential leads.

17.  Website dead ends.

Don't leave your visitors at a dead end.  When they scan your page, add a link or button such as "Read More" or a link that has a descriptive title as to where the link will lead to.  All good web design businesses will incorporate this element into your website when the design it.

Have all your pages linked so they roll onto to the next one, try to keep the viewer on your website for as long as possible.  This helps with Google rankings as it tells Google that your website is interesting and relevant to what the user searched for and Google will increase your rankings on its search engine, and that means more potential customers and viewers.

These are the most common mistakes web designers make when designing a website and if you are adding content to the website after the website has been designed as well.  They are the most common reasons that may be driving people from your website and should be avoided at all costs.

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