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Domains and hosting explained

Domains and hosting explained

Domains and hosting explained

CWC - Custom web design - Brisbane | | 2016-07-16

What is the difference between a domain and hosting and what are they?

A domain is the friendly naming system for giving addresses to web servers and web pages.  It hides the technical version of your website address.  An example would be: 

Domains rely on a naming convention, much like your first and last name.  The first part of the domain name is your unique name eg: google.  The second part is the family name eg. .com, .org, .net etc.

 Choosing a family name for a domain can be done by first looking at your type of business (.org for organization, .com for a company etc) and secondly, you can have third tier names such as or etc.  

These are great for your locations and the way Google adds your website to search results.  If you choose a domain name with instead of just .com, this tells Google that you are a company and you are located in Australia and can display your website in Australian based search results.  This is great for local Australian companies that only sell within Australia. You would choose just .com if you wanted to sell internationally.

Hosting is your "space" you rent out, much like an apartment in an apartment block.
So you could consider your domain to be your postal address and you hosting to be your apartment.  One is useless without the other.

Why do I have to pay for domains and hosting?

Simplified answer: You don't actually buy the domain name, you rent it from your registrar. The price you pay them is for the service of routing the domain name to an actual server.

Hosting is a paid service as we have a physical server with which we pay costs, and we rent out "apartments" to you, the consumer.

Why do I have to add my website to Google and Bing?

Google and Bing are search engines and in order for them to find your site, you have to add them to Google or Bing.   You can do this by going directly to Google Web Master or Bing Web Master and adding your website manually.  

Please note that unless you do submit your site, your site will not be found on these search engines, and that can mean a lot of lost revenue and potential leads.  Search engines account for almost 85% of all visits to a website, hence it is essential that you submit your site.

There are a few things that can help you choose your domain name

Is it brand-able or descriptive of your company?   For example, if you make a site about a fitness then is not a good choice: or is much better.
Is it memorable? Short, punchy and clear domain names are much easier to remember. If your domain name is too fuzzy, too long or spelled in a strange way, visitors may forget it.
Is it catchy? You want a domain name that rolls off the tongue, describes what you (or your business) does and sticks in the head. Coming up with a cool name can be a bit tough since there are approximately 150 million active domain names in the world right now – but don’t give up.
Try to keep your domain name under 13 letters

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Get your website or business on Google and Bing Business
Want extra exposure? Google or Bing business is free, and it's one of the first steps you should take to getting your business online. Millions of people search Google and Bing everyday. It also adds your business to Google maps. How many times have you used Google maps and local businesses have showed up? Get your customers to review your business on your Google business page and it will increase your exposure.

Go to Google Business
Go to Bing Business

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Blogs are a great way to write about your passions, they engage your viewers and also help drive customers to your website.

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Got something to sell? Join one of the biggest marketing communities with your own e-commerce website.
Great for selling shoes, makeup and cosmetics, digital images and videos, ebooks, car parts and accessories, wharehouses and much more online.


Your business needs a website, research shows a website will boost your business sales, increase potential leads and get your business name out there.
Great for restaurants, trades businesses, industrial, gym and fitness, hotels, motels, mechanics and just about any business type in the world.


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