When you think about business directories, you straight away think of things like Yellow pages, or the White pages. These days the online world has made it possible to list your business on thousands of business directories around Australia and the world. This opens up the door to endless possibilities, marketing opportunities, and business branding exposure.
Business directories offer your business a chance to grow, exposing your business to thousands of curious eyes that are scanning over web pages 24 hours a day.
How many times have you searched for a product or service on Google? What about business listings? Being part of this local exposure and search is essential for any business, whether they are just starting out, or are already established. Its an excellent way for your business to start out, as most of the local business listings are free.
It’s a low-cost way of building your brand.
If you have a website, you can add your web address to these business directories. This is called “backlinking” and is great for search engine optimisation of a website. You see Google loves it when your website link pops up on these reputable business listings. It tells Google that your business is legitimate and not spammy or scammy.
This, in turn, will increase your rankings on search engines. You keep Google happy and follow its rules, it will make you happy.
I’m a search engine optimisation expert and I know all of Google secrets. It takes time, and your website won’t be on the first page of Google overnight, but it will happen. Adding your website to reputable online business and service directories will increase your backlinks and therefore make Google happy.
Doing this will satisfy only one of Google requirements in boosting your businesses website and business branding higher on Google search results. But there are a few ways to boost your rankings. Read my article on content marketing to find out more ways you can help your business. Adding your website link to as many business directories, social media pages, business profiles, and so forth the better.
A word of warning though, don’t go adding and signing up to any and every business directory out there. If you add your website address or associate your business to scammy or spammy websites, Google will associate your business with these websites and your ranking won’t be as high as what they could be. You will be penalised.
When you add your business information into a business directory, add a few keyword phrases into you information that you supply. Keyword phrases are simply searched terms that you would use in Google to find your particular product or service. An example could be for my business which is web design. Eg: “Web design business in Brisbane”.
Before you begin though, make sure you have your business information at hand. In most cases you’ll need this basic information:
- Business name
- Business phone number
- Business email
- Business website address
- Business description(try to adding variants of the same information, and not have all the business information the same on every listing)
- Business address
- Social media links
- Business logo
- Business ABN
- Business office hours
- Login username and password
Here is my pick for the best local business directories in Australia
- Yellow Pages online (Sensis)
- True Local
- Word Of Month (WOMO)
- Start Local
- Local Search
- Local Business Guide
- You Are
- Aussie web
- Local Store
- Business Listings
- One flare
- Live Pages
- Find Local
- Australian Planet
- Our Patch
- A to Z Pages
- Pink Pages
- Dizy Local
Hope this helps and good luck with your business, don’t forget if you need help with anything let me know by contacting me.
Timothy Allsworth is a specialist web designer, content marketer, and search engine optimization expert here at Custom Web Creations Web Design Brisbane. He has over 5 years of real-world experience in the field and loves helping people and their businesses to succeed in an online world through his tried and proven techniques.