Top 10 Web Design Trends to Look for in 2020
When it comes to innovation, it always seems like web design is ahead of the curve when compared to other forms of traditional media. For this reason, web designers always need to stay in front of the trends, ditch obsolete methods and concepts, and embrace increasing technical challenges to create sites that conform to corporate norms, are user friendly, adaptable, clear and innovative, and beautiful all at the same time.
Let’s take a look at some of the biggest website design trends of 2020 and how they are changing the face of website design as we know it.
Bright and bold colours are the go-to when making your website stand out from the rest of the competition. When paired with neutral tones, bold coloured website designs can strike a perfect balance of being eye-catching without being overly busy or overwhelming.
Bold colours can help emphasise your brand’s uniqueness whilst capturing your audience’s attention for longer. Contrast your bright colours between cool and warm tones, or blend a combination of colours that fit alongside your brand.
Broken Grid and Asymmetrical Layouts
Asymmetrical layouts are a great way to make sites look unconventional, distinctive, and even experimental to some degree. More are looking for exciting new ways to showcase their business’s products and services, and asymmetrical layouts can be just the solution to make your business look more appealing and sophisticated than the rest of your competitors.
Thumb-friendly Mobile Designs
With more people searching online through their smartphones than ever before, now is the time to focus your website design that is more ‘thumb-friendly’. Navigating your website can be incredibly convenient if it can be done single-handedly and just requires the tip of your thumb to scroll through.
Incorporating such a design could mean even your busiest of customers can easily search through your website and find what they need.
Gifs and Cinemagraph
We can also expect to see more gifs and cinemagraph animations used in web design. Motion is one of the most efficient ways to catch your readers’ attention and more integrated animations will be used to create eye catching banners, newsletters, landing pages, and more.
Hidden navigation is a way for your website to contain more information without the messiness of actually displaying everything on hand. It provides structure, clarity, and helps users get to where they want to go without any distractions or confusion.
Instead of having all your content on your page, you can simply add a button such as ‘read more’ to allow the rest of the content to show. This way, your website appears much more clean, refined, and organised to your visitors.
The Rise of AI
Conversational interfaces (chatbots) are becoming more and more ubiquitous and we can expect more and more eCommerce websites to start adopting them in the next coming years. And with machine learning, Chatbots will only become better at emulating human response, making them an increasingly attractive alternative to live customer service.
Chatbots are able to respond promptly to common concerns and questions that can be immediately resolved without having to wait for a human customer service agent. This would only entail more productivity and better performance results for your business.
Screens have more resolution that ever, making bold fonts even more attractive and easier to read. Many browsers are even supporting CSS enabled handmade typefaces nowadays, which could make for some very interesting innovations. To capture your website visitor’s attention as soon as they land on your page, big and bold typography could be the way to go. Ensure you include clear yet concise messages that align with your business.
Crowded design is officially a thing of the past and more designers are embracing the power of negative spaces. Negative spaces create more powerful focal points and have been correlated with lower bounce rates, which makes them a great strategy not only from a UX standpoint, but an SEO and conversion standpoint as well.
Negative space also allows you to redirect your visitor’s attention to the areas you want them to, such as your contact details. By making website designs that have sufficient negative space, your visitors can have a much better chance at searching through your website with ease.
Minimalistic Studio Shots
Less is more, and there are few places where this is truer than with web design. Images that focus on a singular detail surrounded by negative space are great at drawing people in and directing their attention to a particular item. This method is particularly popular with ecommerce and is now being used by more designers to increase the efficiency of their CTAs.
All these trends are set to not only define 2020, but to continue to do so for the next coming years. Successful website designs require the perfect combination of creativity, convenience, and clarity. It’s undoubtedly no easy task, especially as we constantly see changes being put in motion every year.
Nonetheless, it’s crucial to always stay updated and on top of current trends so you aren’t left behind among the many other businesses in the online space. Website designers and creatives help you do just that – plus more.
Getting a professionally made website design, fit for your business can be an investment that truly pays itself off in the long run – and ensures your website is on par with the up and coming trends in 2020.
Alex Morrison has worked with a range of businesses giving him an in depth understanding of many different industries. He has used his knowledge and experience to work for clients as diverse as BYO Group, Simple Biz and Catalyst Computers to help them reach their business goals.
Timothy Allsworth is an experienced specialist web designer, content marketer, and search engine optimization ( SEO, SEM ) expert here at Custom Web Creations Web Design Brisbane. He has over 7 years of real-world experience in the field and loves helping people and their businesses to succeed in an online world through his tried and proven techniques. He has numerous university-level qualifications in Australia. Advanced web programming, database engineering, SEO and SEM specialisations, Google marketing, business marketing are some of his qualifications. He envisions a web design business that prefers quality over quantity and gives the client the best end digital product their money can buy at affordable prices.