How much should a tradie spend on marketing in Australia?

There's no single amount, but a common guideline is 5-10% of your revenue. It's smart to start with free tools like an optimised Google Business Profile, then scale up to paid ads as you confirm your return on investment.

Is Facebook or Instagram good for getting tradie leads?

Yes, social media can be very effective, especially for visual trades like building, landscaping, or painting. Use it to showcase your finished projects with high-quality photos and run targeted local ads to reach homeowners in your service area.

Why am I getting bad leads who just want cheap quotes?

Poor lead quality often stems from unclear marketing. To attract better clients, ensure your website and ads highlight your expertise, quality of work, and reliability, rather than competing solely on price.

Are lead generation platforms like Service Seeking worth it for tradies?

They can be useful for filling gaps in your schedule, but often create a 'race to the bottom' on pricing. It's better to use them supplementally while focusing on building your own brand for more profitable, direct leads.

What's the best way to follow up on a quote to win the job?

A simple, non-pushy follow-up call or text 2-3 days after sending the quote can dramatically increase your win rate. Simply ask if they received it and if they have any questions you can help with.

How can I get more tradie leads during the quiet season?

Plan ahead by offering off-season maintenance packages or special deals. Increase your marketing efforts a month before the slow period to book work in advance and keep your business top-of-mind for potential customers.

How do I get my tradie business to show up on Google Maps?

Claim and fully complete your Google Business Profile, choose the right trade categories, add service areas, upload photos, and keep your details consistent across the web. Regular updates and reviews will also improve visibility in local map results.

How important are online reviews for tradies in Australia?

Reviews are very important. They build trust and influence whether a homeowner contacts you or keeps searching. Ask for reviews after completing a job, respond professionally, and ensure your Google Business Profile shows up-to-date ratings and service details.

Should tradies use Google Ads for lead generation in Australia?

Yes, if you're after immediate enquiries from people actively searching for your trade. Google Ads can be effective for high-intent keywords, but they work best when paired with a good landing page and proper conversion tracking.

What is the best online marketing for tradies in Australia?

The best online marketing is often a mix of Google Business Profile, search engine optimisation, and Google Ads. This combination helps you appear when people search for your trade, compare options, and contact you quickly, leading to more leads.

How do I get more tradie leads in Australia without paying for bad leads?

Focus on local SEO, a strong Google Business Profile, and a fast, quote-ready website. These channels attract people already actively searching for a tradie, meaning you're more likely to get genuine enquiries rather than tyre-kickers or low-value leads.

What should a tradie website include to win more jobs?

It should clearly show your services, locations, qualifications, reviews, photos of work, and easy ways to call or request a quote. A good tradie website answers trust questions quickly and removes anything that slows the customer down.