Web Design Brief Template

Section 1: Your Business & Project Overview

Provide some essential details about your business and the core purpose of this web design project.

1.1 Business Details

• Business Name: [Your Business Name]
• ABN: [Your ABN]
• Contact Person: [Your Name]
• Email Address: [Your Email]
• Phone Number: [Your Phone Number]
• Current Website (if applicable): [e.g., https://www.yourcurrentsite.com.au]
• Business Address (State/Territory): [e.g., VIC, NSW, QLD, WA, SA, TAS, NT, ACT]

1.2 Project Title & Type

• Project Title: [e.g., "New Website for [Your Business Name]", "Redesign of [Your Business Name] Website"]
• Project Type: (Select one or more)
  • New Website Development
  • Website Redesign / Revamp
  • E-commerce Website
  • Landing Page Development
  • Website Maintenance & Updates
  • Other (please specify): [e.g., Integration with CRM, Membership site]

1.3 Project Timeline & Budget

• Desired Project Start Date: [e.g., DD/MM/YYYY or "As soon as possible"]
• Desired Project Completion Date: [e.g., DD/MM/YYYY or "Within X months"]
• Approximate Budget for the Project: [e.g., $X,000 - $Y,000, "To be discussed", "Specific figure"]

Section 2: Your Business & Brand Identity

Help us understand your business, your unique selling proposition, and your brand's personality.

2.1 About Your Business

• What does your business do or sell? (Provide a brief overview, 1-2 paragraphs)
• Who are your primary target customers/audience? (Describe demographics, psychographics, needs, pain points)
• What makes your business unique? What is your core value proposition?
• What do you want your website visitors to do when they land on your site? (e.g., make a purchase, fill out a form, call you, download a resource)

2.2 Brand Identity

• What adjectives describe your brand's personality? (e.g., professional, friendly, modern, traditional, luxurious, affordable, innovative)
• Do you have existing brand guidelines? (e.g., logo, colour palette, typography, tone of voice) If yes, please provide them or indicate where they can be found.
• Are there any colours or fonts you prefer or dislike?

Section 3: Website Goals & Objectives

Clearly define what you want your website to achieve. As Business.gov.au advises, defining your website goals is the first step in setting up a business website.

3.1 Primary Website Goals (Choose up to 3)

• Generate leads / enquiries
• Sell products/services directly online (e-commerce)
• Increase brand awareness
• Provide information / educate customers
• Showcase portfolio / work samples
• Build an email subscriber list
• Improve customer service / support
• Establish credibility / authority in your industry
• Recruit new staff
• Other (please specify):

3.2 Specific, Measurable Objectives (SMART Goals)

For each primary goal, list specific, measurable, achievable, relevant, and time-bound objectives.

• Goal example: Generate Leads
  • Objective: Increase website enquiry form submissions by 20% within 6 months of launch.
  • Objective: Achieve 5 new phone enquiries per week directly from the website within 3 months.
• Goal: [Your Primary Goal 1]
  • Objective: [Specific Metric, Target, & Timeframe]
  • Objective: [Specific Metric, Target, & Timeframe]
• Goal: [Your Primary Goal 2]
  • Objective: [Specific Metric, Target, & Timeframe]
  • Objective: [Specific Metric, Target, & Timeframe]

Section 4: Website Content & Structure

Outline the pages you anticipate needing and the type of content you'll provide.

4.1 Core Pages & Content Types

List the essential pages you require. Indicate if you will provide the content (text, images, videos) or if you require assistance.

4.2 Content Management System (CMS) Preferences

• Do you have a preferred CMS (e.g., WordPress, Shopify, Wix)? [Specify if yes, e.g., WordPress]
• Do you need to be able to easily update content yourself? (Highly recommended!)

Section 5: Design Preferences & Inspirations

Help us understand your aesthetic preferences.

5.1 Look and Feel

• Choose three words to describe the desired look and feel of your new website: [e.g., Clean, Professional, Modern, Fun, Rustic, Techy, Minimalist]
• Are there any specific colour palettes you like or dislike?
• Do you have a logo file ready? (Vector file preferred: AI, EPS, SVG)

5.2 Inspirational Websites (Competitors or otherwise)

Provide links to 3-5 websites you like (and dislike) and explain why.

• Website Link: [e.g., https://www.example.com.au]
  • What you like: [e.g., layout, colours, navigation, photography style]
  • What you dislike: [e.g., too busy, outdated, hard to find information]
• Website Link: [e.g., https://www.anothersite.net.au]
  • What you like:
  • What you dislike:
• Website Link: [e.g., https://www.thirdsite.com]
  • What you like:
  • What you dislike:

Section 6: Technical Requirements & Integrations

Outline any specific functional needs or integrations.

6.1 Key Functionalities

• Contact form(s)
• Image gallery / Portfolio
• Blog / News section
• E-commerce functionality (shopping cart, product pages, payment gateway)
• Booking system / Appointment scheduling
• Calendar of events
• Customer login / Member area
• Search functionality
• Social media feed integration
• Live chat support
• Testimonials / Reviews display
• Multilingual support
• Pop-ups (for promotions or mailing list)
• Newsletter signup form
• Google Maps integration
• Other (please specify):

6.2 Integrations

Are there any third-party systems or software you need your website to integrate with?

• CRM: [e.g., HubSpot, Salesforce, ActiveCampaign]
• Email Marketing: [e.g., Mailchimp, ActiveCampaign, Campaign Monitor]
• Payment Gateway: [e.g., Stripe, PayPal, Square]
• Accounting Software: [e.g., Xero, MYOB]
• Booking Software: [e.g., Calendly, Cliniko]
• Analytics: [e.g., Google Analytics 4, Google Tag Manager]
• Other:

Section 7: Search Engine Optimisation (SEO) & Marketing

Consider how your website will be found online and promoted.

7.1 SEO Requirements

• Do you need basic on-page SEO setup (meta titles, descriptions, image alt text)?
• Do you require advice on keyword research for your industry?
• Are you interested in ongoing SEO services to improve rankings?

7.2 Digital Marketing Integration

• Do you plan to run Google Ads?
• Do you actively use social media for business (e.g., Facebook, Instagram, LinkedIn)?
• Will you be running email marketing campaigns?
• Are you interested in content marketing (e.g., blogging)?

Section 8: Hosting, Domain & Ongoing Maintenance

Practical considerations for your website's home and future.

8.1 Domain Name & Hosting

• Do you already have a domain name registered? [e.g., Yes / No / In Progress] If yes, please provide it: [YourDomain.com.au]
• Do you have existing website hosting? [e.g., Yes / No / Unsure]

8.2 Ongoing Support & Maintenance

• Are you interested in a website maintenance plan (e.g., backups, security updates, software updates)?
• Do you anticipate needing ongoing support for content updates or minor changes after launch?

Section 9: Additional Comments & Information

Use this space for any other relevant information not covered above.

• [e.g., "We recently rebranded and have new logo files."]
• [e.g., "Our main competitor is [Competitor Name] - we like their [feature] but need to differentiate by [aspect]."]
• [e.g., "We are based in Gold Coast and target local customers." (If you are in Gold Coast, you might also be interested in our Expert Web Designer Gold Coast services. Similarly, for those in Melbourne, explore Melbourne expert web designers, and for Brisbane, see our Expert Web Designer Brisbane offers.)]

Important: Take your time to complete this brief. The more detail you provide, the better we can understand your vision and deliver a website that exceeds your expectations. A thorough brief is the first step to a successful web project!