Google has used Core Web Vitals as a ranking signal since 2021. Sites that fail them get demoted in mobile search and lose 20–40% of would-be visitors to slow load times. Most Aussie WordPress, Shopify and Wix sites fail at least one of the three metrics — and most 'speed plugins' make it worse, not better.
We do speed optimisation the hard way: actually fix the underlying code, images and resource loading instead of layering a caching plugin on top of a bloated theme. Most clients see Largest Contentful Paint drop from 4–6 seconds to under 2 seconds, and PageSpeed scores jump from 30s/40s into the 90s.
If your site is too far gone for an optimisation pass, a full custom-coded redesign is often cheaper than fighting WordPress speed every six months.
