Take a look around the next time you’re in a public space whether it’s the local cafe or train station. One thing that will stick out is that many people will have their faces glued to their phones. Some are undoubtedly checking their social media feed while others might be reading up on the latest updates.
The point is that more people are accessing the web from mobile devices. Smartphones are now so ubiquitous that you’ll likely have a hard time finding someone without one. Why does this matter? Because consumers aren’t just shifting their attention to mobile. They’re also doing more product research and shopping from their smartphones than ever before.
Whether your business sells products or offers managed IT support, you simply must have a mobile-friendly site. Otherwise, you could be hurting your bottom line. Here we’ll at several key reasons why you should have a mobile optimised website. We’ll also provide details on the configuration that Google recommends.
Mobile Traffic Has Overtaken Desktop Traffic
The internet in its early age was accessible primarily from large desktop computers. Mobile devices just weren’t powerful enough. That quickly changed though as technology grew by leaps and bounds over the last several decades. Smartphone usage quickly exploded soon after major manufacturers like Apple and Samsung released their own versions of full-fledged smartphones with online capabilities.
Now, global traffic on mobile devices has exceeded desktop traffic worldwide for the first time back in 2016 according to data from StatCounter:
Here we see the gap has steadily closed just in the span of almost a decade. This graph is reason enough to make mobile even more of a priority.
Mobile Sites Rank Higher in Search
Google generates a considerable portion of online traffic. Ranking for relevant phrases is absolutely key to reach users searching for your products or services. But doing so means adhering to any changes that Google makes to its ranking algorithm.
Perhaps the biggest change that Google has made in recent years is the inclusion of mobile-friendliness as a ranking factor. The update was so significant that it was dubbed “Mobilegeddon” by many SEO professionals in the industry. It meant a mobile-friendly site would outrank its non-mobile-friendly counterpart for mobile searches.
If your site isn’t optimised for mobile devices, you’re only making it easier for your target audience to find your competitors instead of you. Google recommends implementing a responsive design – A design based on a grid-like structure that dynamically adjusts to fit all screen sizes.
Even though the update has already been rolled out, it’s not too late to update your site.
Users Prefer a Mobile-Friendly Experience
Lastly, let’s focus on what ultimately matters to any business – Customers. Online users may have tolerated poor mobile browsing experiences in the past. But that’s no longer the case. Users now have higher expectations and won’t hesitate to leave a site that’s not mobile-friendly.
Think about your own experience. There’s a good chance you’ve landed on a site that wasn’t optimised for mobile. Either the text was too small or you had to zoom in just to click the right links. How long did you stick around for? Probably not very long.
Every time a visitor bounces out because of a poor browsing experience is one potential lost sale. If your site is not mobile-friendly, you’re only making it harder for your visitors to buy from you. There’s evidence to support this statement. Data from a survey conducted by Google found that users are much more likely to buy from a mobile-friendly site but more likely to leave if a site is unfriendly.
Having a mobile-optimised site then means more potential sales. Not only that but it also instantly helps your business gain a competitive advantage over sites that have yet to update their design.
Alex Morrison has worked with a range of businesses giving him an in depth understanding of many different industries including home improvement, financial support and health care. As the owner of Integral Media, he is now utilising his knowledge and experience with his rapidly increasing client portfolio to help them achieve their business goals.
Timothy Allsworth is an experienced specialist web designer, content marketer, and search engine optimization ( SEO, SEM ) expert here at Custom Web Creations Web Design Brisbane. He has over 7 years of real-world experience in the field and loves helping people and their businesses to succeed in an online world through his tried and proven techniques. He has numerous university-level qualifications in Australia. Advanced web programming, database engineering, SEO and SEM specialisations, Google marketing, business marketing are some of his qualifications. He envisions a web design business that prefers quality over quantity and gives the client the best end digital product their money can buy at affordable prices.