What makes a great website

why is my website loading slowly

Web designer – Brisbane

We all ask these questions:  Why is my website loading slowly? How do I speed up my website?

There are major web design aspects that can slow your website loading times down.  In this blog, you can find out ways of speeding up your website loading times through different techniques and methods.

It can be a painful experience, especially when you find out that users are going to other websites out of frustration.  Slow loading websites can cause user frustration but there are many ways to decrease your websites loading times.  this can be achieved through good hosting choice, compressing images, using plugins if you are using WordPress, and many more.  Some of the major slowdowns can be:

– Images
– Server location
– Server performance
– Plugins and extensions
– 3rd party applications
– High traffic

1. Images are the most resource intensive part of your website. They take up the most space and the most loading time. Resizing and compressing your images for better website loading times is one of the most important processes for getting your website to load quicker. Resize your images so that they are the same size as what they appear on the screen. You can do this by opening up Paint which is a free image editing tool on windows.   Instructions on how to resize images using paint.

Use an image compression utility such a TinyJPG or this image compressor from Website Planet to compress your images after you have reduced their size in Paint, this further reduces their size and improves your loading time then you can upload them.  By doing this you will see a decrease in the loading time of your website.

If you are using WordPress then here is a list of image compressors for WordPress, this is also a great image compressor on Website Planet.

2. Server Location can be an influence on website loading times. Let us say for example you are in Australia, and your website is hosted on North American servers, it takes more time for your website to connect to those servers as they are thousands of KM’s away. Try to get hosting that is located inside of Australia or inside of your country.

I would suggest using hosting companies that have multiple locations such as A2 Hosting (when buying, you can choose server location) or Digital Pacific if you live in Australia (by the way, these are not affiliate links, I do not get paid every time somebody clicks on these links, I added these hosting links here because I have been using both these hosting suppliers for years and they are both great.)

3. Server performance. Most websites are located on what we call shared hosting. Shared hosting is pretty much what its name implies, its shared. Meaning we are sharing our resources with other websites, so we only have limited bandwidth and space, this is great for low traffic websites or small businesses if your business is growing it may be time to upgrade your hosting to a VPS, which does not share resources. Ask your hosting provider about it.

4. Plugins and extensions. Plugins and extensions which load from your website can add extra drain on your server. So get rid of those plugins you don’t need.

5. 3rd party applications, such as booking systems, social media plugins or plugins that come from an external website can slow your website down. The best way to handle this is to get quality 3rd party applications from reputable sources. Sometimes spending that little extra can get you quick loading 3rd party applications.

6. High traffic, if your business is expanding, and your website is getting good traffic, you may need to upgrade to better hosting, such as VPS. Ask your hosting provider about it.



There are many other ways to improve your website loading times, some aspects of loading times can only be achieved by a professional web developer through programming code or by professional techniques, but the above can help with your loading times. If you would like us to help with redesigning your website, loading times, or anything else to do with web design contact us. Our rates are extremely competitive and affordable.

If you are using WordPress then I would suggest using cache plugins, they reduce the loading times by caching your website, this means that the website downloads images and other content onto your computer the first time you visit, then when you visit next time it only downloads newer content, thereby reducing the website load times.  These plugins can also minify the programming code, reducing the page size.  They are easy to use and install and in most instances can be set up with a few clicks.  Check them out here: WordPress Cache plugins

Use this online tool to test your pages loading time

Website loading times are one of the biggest factors that determine your rankings in Google and other major search engine search results.  The others being mobile responsive design and content marketing or content writing.  If you implement these into your website and marketing campaigns, your website will see a significant gain in rankings and therefore increased viewers of your website and increased interaction with your business.

If your website is loading slowly, contact us and we can help with improving your websites loading time.

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Comments (1)

What’s Going down i am new to this, I stumbled upon this I have found It positively helpful and
it has helped me out loads. I hope to give a contribution & aid different customers like its aided me.
Great job.

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